About the guide
About Law Firm Conversion Science
A practical guide for criminal defense lawyers who want to understand why some website visitors call and others leave, and how to test changes without guesswork.
What we cover
Law Firm Conversion Science covers what happens after a searcher lands on a defense firm’s website: how to count calls and form submissions, how to form and test a hypothesis on a site with modest traffic, and which page elements tend to affect whether someone reaches out. Each guide ends with steps a firm can take itself.
How these guides are researched
We start from primary sources: Google Analytics and Search Console documentation, Google’s Core Web Vitals guidance and the ABA Model Rules on lawyer advertising. We add what we see in audits of defense firm websites, without naming clients. We don’t invent conversion rates, test results or case outcomes, and we update guides when the tools change.
Who publishes this guide
This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.
Get in touch
Business: SBD Marketing
Email: info@sbdmarketing.agency
Book a call: sbdmarketing.agency/scheduling
Serving: Criminal defense law firms across the USA
Based in: San Francisco Bay Area, California
Website: sbdmarketing.agency
